Just to start with, we have just received yet another award for Best Digital Marketing Agency – South Africa by MEA Business Awards 2021. This is to make believe that we can help you reach your target audience. Full story to be published soon.

As you may know by now, Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue. Within a short space of time ever since we started receiving awards  our website has grown it’s traffic and we projecting to have new clients in 2022.

However, despite the increase in popularity, the online pool of potential customers is beginning to shrink.

Paid social has become saturated with competitors, making it harder to gain profitable wins.

Consumers are beginning to use ad blockers to reduce timeline clutter, while others are turning away from social media entirely.

Fortunately, there’s a new way to get around ad blockers and in front of highly qualified leads – sponsored newsletter ads.

Sponsored newsletter ads can help you reach millions of people at the right time within the customer journey.

What Are Newsletter Sponsorships?

Newsletter sponsorships are paid advertisements that are placed into existing, high-performing, high-engagement, active email newsletters or mailing lists.

By connecting with verified email publications that have a large subscriber base, proven open rates, and high click-through rates, you can be sure that you reach millions of qualified candidates with just one newsletter ad or newsletter sponsorship.We also have a product we can recommend for you.

What Is The Benefit Of A Newsletter Sponsorship?

When you sponsor a newsletter that is relevant to your product, you’re getting the chance to send your message directly to an existing, qualified community.

Think of newsletters as podcasts, and think of newsletter sponsorships as podcast sponsorships.

In podcast sponsorships, the host delivers their vetted sponsor’s message directly to their existing community. These established listeners of the podcast will likely be interested in the contents of the ad.

In newsletter sponsorships, the owner of the email publication delivers your message directly to their opted-in email list.

Because you’ve chosen a relevant company to partner with, these recipients will likely be interested in your ad.

How Sponsored Newsletter Ads Outperform Social Media Ads

Social media is an essential component in many companies’ marketing strategies.

In fact, Facebook’s May 2020 State of Small Business Report revealed that 160 million businesses use the tech company’s social media apps every month.

Features like customer analysis and targeted ads have increasingly enabled small businesses to compete with established companies, making social media advertising a top choice for new brands.

However, the increase of users also brings an increase in challenges that make it more difficult to capture qualified leads.

Paid Social Media Challenges

Despite the popularity of social media ads, they’re not a perfect solution.

The main drawbacks of advertising on social media, from the rising popularity of ad blockers to ad blindness and social media distrust, are making it harder for businesses to see a high ROI.

Ad Blockers

As marketers, we love good advertising, don’t we? However, most consumers don’t share our passion.

In fact, many dislike ads so much that they’ll literally pay to avoid them.

Roughly 42.7% of internet users reported using ad blockers, according to a 2021 Hootsuite report.

The problem:

  • You can dedicate your time and budget to creating an engaging Facebook campaign, and it may get blocked by at least half of your target audience.

Ad Blindness

Have you ever run a social media campaign that reported a lot of impressions but virtually zero engagement?

There’s a reason for that – ad blindness.

Ad blindness refers to the phenomenon in which consumers tune out banner-like information.

This often happens subconsciously as users aim to avoid distractions.

The problem:

  • On a subconscious level, many users pick up on patterns to identify which posts are ads. Then, while browsing, they’ll automatically scroll past marketing posts in their feed.


59% of consumers expect social media news to be largely inaccurate, as discovered in a 2020 study from Pew Research Center.

Constant misinformation and privacy issues on social media platforms have made consumers revoke their trust in these digital spaces.

The problem:

  • Many consumers may approach social media ads with a degree of skepticism.

How Do Newsletter Sponsorships Solve Those Problems?

Newsletter sponsorships are like social media ads, but better – they’re both digital, highly targeted, and effective at any stage of the customer journey.

However, newsletter sponsorships, like newsletter ads, make up for areas in which social media ads fall short.

They offer a more personalized, trustworthy alternative, excelling in direct reach, relevance, and credibility.

Direct Reach

Newsletter ads can’t be blocked by ad blockers.

On top of that, they are delivered straight into the inbox of their target audience.

Whether you’re running a dedicated email sponsorship or a small placement in an existing newsletter, your audience will be more likely to interact with your brand directly.

By launching a newsletter sponsorship campaign, you’ll have a higher chance of grabbing the attention of your potential customers.


Newsletter subscribers are a passionate bunch. After all, who else would want to receive a newsletter about the same topic on a daily or weekly basis?

When you run a newsletter sponsorship, you can reach your target audience exactly where they hang out.


It’s no secret that newsletters have quite an edge over other media channels when it comes to consumer trust. If you wish to know more about how you can improve your marketing strategy, please email us on info@africaadagency.com and our team will help guide and quote you if you need assistance.


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