It’s safe to say that we’re all aware graphic design is desired in most organizations. Although do we truly understand the importance of graphic design in business? If you believe that your business can survive without compelling communications, think again. In one way or another, you’ll need to visually communicate your product or service’s features, benefits, and differentiators to your target prospects and customers.
Ninety percent of the information transmitted in the human brain is visual so your business needs strong design in order to communicate its purpose. With 65% of the population categorized as ‘visual learners’, your money is well spent on formulating a visual approach to create a persona for your business.
The main reason people prefer graphics and imagery to overwritten text is primarily due to its speed of absorption. This is an extremely important component of consideration and also a major drawback concerning a long body of text.
Too much copy in an ad, for example, would require someone to dedicate far too much time to absorb what is trying to be said. According to 3M Research, visuals are processed 60,000 times faster than text. Strong graphics can instantly communicate a message, feeling, emotion, and value; sometimes in as quickly as one second.
There are several ways to help you grow and improve your business by utilizing well-thought-out design in the right mmediums. Ask us and we will be happy to share those ways. We have also taken the initiative to teach people how to do their own Graphics, as seen below;