As influencer marketing plays an ever more vital role in engaging customers for brands, Africa AD Agency, which also offers public relations and influencer marketing in Eswatini, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.

In Fluency, our agency has an AI-driven platform to identify, retain and manage influencers. Our goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance.

“We want to lift up influencers because not only is it the right thing to do, it is also what is best for brands as consumers expect better representation and voices resembling their own,” said Laurence Lukhele, Creative Director at Africa AD Agency in a release. To support this commitment, Africa AD Agency will soon host The Eswatini Influencer League, an educational platform for influencers.

What we’re doing. Africa AD Agency’s specific initiatives include:

  • Sponsoring full-tuition for 20 diverse influencers to attend The Eswatini Influencer League’s six-week masterclass covering influencer branding and core value, social media growth, working with brands, and monetization strategies.

Why we care. Brands must build enduring relationships with customers, and influencer marketing is one channel to accomplish that. But the days of everyone looking the same on a magazine cover is over. Customers want to hear from influencers who resemble them.


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